About Us

We created RodBender Fishing Co. (originally named C3 Custom Lures and Crankbaits) at the age of 17 in a 180 square foot office room in 2017. Our mission then was the same as it is now- to provide quality fishing tackle to the fishing community without breaking the bank. We are located in Ontario, OH that’s just one hour north of Columbus. RodBender Fishing Co. rebranded from C3 Custom Lures and Crankbaits in the fall of 2022 as our business outgrew the old name. We are a family run business, and the most important thing to us is the satisfaction of our customers and quality of our products.